Ordinami.itThe question always comes first: how much does it cost? The honest answer is that a professional digital menu costs between 20 and 70 euros per month, depending on what it needs to do. Below that threshold, you'll find free QR generators with heavy limits; above, you're usually paying for chain-level features that a single restaurant doesn't need. Let's look at the price ranges one by one.
The three price ranges
- Free or almost: QR code pointing to a PDF or basic menu. It's okay for trying out the idea, but you won't get quick updates, well-managed photos, or multiple languages. The limit becomes apparent after two weeks.
- 20-50 euros per month: the range where most restaurants fall. You get a menu that can be updated in real-time, photos, allergens, multiple languages, and often table orders.
- 50-80 euros per month: this range adds marketing tools: loyalty cards, review collection, and statistics on what customers view and order.
A concrete example
To give you real numbers and not vague ranges: Ordinami starts at 29.90 euros per month with the BASE plan (complete menu with QR code), goes to 49.90 euros with the MEDIUM plan, which adds table orders and menus in 6 languages, and reaches 69.90 euros with the PRO plan, which includes loyalty cards, review collection, and statistics. The updated details are on the pricing page.
The right comparison: printing
The comparison to make is not with zero, but with what you spend today. A laminated menu at a print shop usually costs a few euros per copy; multiply that by the number of tables, seasonal reprints, damaged copies, and every price change. A restaurant that reprints three or four times a year often spends as much as a digital subscription, with the difference being that paper doesn't update prices on its own and doesn't speak English.
Hidden costs to check
- Order commissions: some platforms retain a percentage of each table order. On high volumes, this weighs more than the subscription fee.
- Activation costs or one-time initial configuration fees.
- Duration constraints: it's better to have a monthly, cancellable subscription than an annual contract.
- Functions sold in separate packages: languages or photos sold as extras inflate the total cost.
The rule applies to any supplier: before signing, ask for the total cost of the first year, including activation and printing. It's the only number that allows an honest comparison between differently structured offers, and asking the question itself reveals the costs that the price list doesn't show.
How to decide without making a mistake
Start with the problem, not the price list. If you only need to stop reprinting, a basic plan is enough. If you have tourists or want to lighten the load on your dining area, look at languages and table orders. If your focus is on bringing customers back, consider the plan with loyalty and reviews. And before signing anything, create a trial menu: ten minutes on the tool say more than any comparison table.