Ordinami.itThe Ordinami blog
Blog for restaurateurs
Practical advice on menus, pricing, QR codes, marketing and running a restaurant. New articles every day.
Menu Engineering: Find Your Menu's Star Dishes
Practical guide to menu engineering: popularity/margin matrix, classifying star dishes, workhorses, puzzles, and dogs, and what to do with them
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Psychological Pricing in Menus: Techniques That Really Work in Europe
Learn how to present prices on your restaurant menu to increase sales and customer satisfaction in Europe.
How to Write Menu Descriptions That Sell: A Step-by-Step Guide
Write dish descriptions that sell: techniques, structure, and examples to boost sales in your restaurant menu
Food Photography with Your Phone: A Guide for Restaurateurs
Take mouth-watering food photos with your phone: natural light, perfect angles, and mistakes to avoid for your digital menu and social media.
9 Common Restaurant Menu Errors (And How to Fix Them)
Common restaurant menu mistakes and how to fix them without overhauling your offering
Digital Menu vs Paper Menu: An Honest Comparison
Digital menu or paper menu? Point-by-point comparison of costs, updates, customer experience, and cases where paper remains the right choice.
How Much Does a Digital Menu Really Cost? Real Prices in 2026
Discover the real costs of a digital menu with QR code: price ranges, differences between basic and advanced plans, hidden costs, and comparison with printing
Restaurant QR Code: Where to Place it, Size, and Printing
Practical guide to QR code menus: minimum sizes, printing materials, table placement, and common mistakes to avoid.
Create a Digital Menu in 10 Minutes: A Practical Guide for European Restaurants
Create a digital menu with QR code in 10 minutes: step-by-step guide for restaurants and cafes in Europe.
Digital Menu: What It Is and How It Can Boost Your Restaurant Business
Discover the benefits of digital menus with QR codes for restaurants, pizzerias, and bars: updates, photos, languages, and orders.
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