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The Ordinami blog

Blog for restaurateurs

Practical advice on menus, pricing, QR codes, marketing and running a restaurant. New articles every day.

Featured 🍝 Menu

Menu Engineering: Find Your Menu's Star Dishes

Practical guide to menu engineering: popularity/margin matrix, classifying star dishes, workhorses, puzzles, and dogs, and what to do with them

·2 min read Read the article →

🍝 Menu

🍝 Menu

Psychological Pricing in Menus: Techniques That Really Work in Europe

Learn how to present prices on your restaurant menu to increase sales and customer satisfaction in Europe.

·2 min read
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How to Write Menu Descriptions That Sell: A Step-by-Step Guide

Write dish descriptions that sell: techniques, structure, and examples to boost sales in your restaurant menu

·2 min read
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Food Photography with Your Phone: A Guide for Restaurateurs

Take mouth-watering food photos with your phone: natural light, perfect angles, and mistakes to avoid for your digital menu and social media.

·2 min read
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9 Common Restaurant Menu Errors (And How to Fix Them)

Common restaurant menu mistakes and how to fix them without overhauling your offering

·2 min read

Create your digital menu in 5 minutes

QR code included, unlimited edits, no app to install. From €29.90/month.

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