Ordinami.itYour bar is the place with the most varied clientele in a single day: breakfast at 7, coffee break, quick lunch, snack, and aperitif with a platter at 6 pm. Each time slot has its own menu and customers, and the traditional menu board manages them poorly: either you print three menus or clutter everything on a blackboard. This is exactly the problem that digitalization solves best, with minimal investment.
A menu that follows the day
With a digital menu, the QR code on the counter and tables is always the same, but what the customer sees is up to you: the breakfast section is clearly visible in the morning, lunch dishes are highlighted from 12 pm, and the aperitif menu from late afternoon. The daily special - the freshly baked cake, the new sandwich - can be added from your phone in a minute, without touching the blackboard or reprinting anything.
Aperitif and outdoor area: the critical point
Anyone who runs a bar knows: the moment when the service struggles is during aperitif, with outdoor tables full and one person alone inside running around. Here, table orders change the evening: the customer browses the menu from the QR code, orders the second spritz and the platter from their phone, and the staff delivers instead of collecting orders up and down the outdoor area. With the MEDIUM plan from Ordinami, table orders are included, and the customer uses the same QR code for the menu, without downloading anything.
The details that matter for a bar
- Allergens on counter products: pastries, sandwiches, and platters are full of gluten, milk, and nuts: the digital menu indicates this for each product, always up-to-date.
- Aperitif photos: a well-photographed platter sells more than any blackboard with "aperitif 12 euros" written on it.
- Languages in tourist areas: the bar is often the first contact tourists have with the city: the menu in English and German avoids the gesture ballet at the counter.
- Google profile: real hours and recent photos, because "breakfast near me" is a search that's worth customers every morning.
Cost and return on investment
For a bar, the calculation is simple: a subscription starts from around 30 euros per month, less than the cost of two menu reprints, and the return is in the additional rounds ordered from the table that are currently lost and in the time saved with each menu change. The practical advice: start with a simple digital menu, and activate table orders when the outdoor season arrives, which is the moment when they pay for themselves. And involve your bartenders in building the menu: they know the recurring customer questions better than anyone, and a menu that anticipates those questions shortens the lines at the counter during peak hours.