Ordinami.itHappy hour and aperitif are two crucial moments for every venue, as they can attract a large number of customers and increase sales. However, if not managed correctly, they can also result in economic losses. In this article, we'll explore how to make these two moments profitable in your venue.
Defining the Objective
Before planning your happy hour or aperitif, it's essential to define the objective you want to achieve. Do you want to increase drink sales, attract new customers, or create a welcoming atmosphere? Once you've defined your objective, you can plan accordingly.
Choosing Drinks and Dishes
Drinks
The choice of drinks is crucial for a successful happy hour or aperitif. Choose drinks that are easy to prepare, require few ingredients, and are affordable to produce. Some options could be classic cocktails like the Negroni or Mojito, or simpler drinks like beer or wine.
Dishes
The choice of dishes is also important. Choose dishes that are easy to prepare, require few ingredients, and are affordable to produce. Some options could be appetizers, finger foods, or light dishes like salads or sandwiches.
Promotion
Once you've defined your objective, drinks, and dishes, it's time to promote your happy hour or aperitif. Use social media to advertise the event, create posters and flyers to grab the attention of passersby, and invite your regular customers to participate. You can also use digital menus to promote your drinks and dishes and increase sales.
Venue Management
On the day of the event, ensure you have enough staff to manage the venue. Choose staff who are friendly, efficient, and able to handle a large number of customers. Also, make sure you have enough drinks and dishes to meet demand.
In Practice
- Define the objective of your happy hour or aperitif
- Choose drinks and dishes that are easy to prepare and affordable to produce
- Promote the event through social media and other channels
- Use QR code menus to increase sales
- Manage the venue efficiently to ensure a good experience for customers