Ordinami.itFor a restaurant, having a base of regular customers is crucial to ensure a constant source of income and to create a community of enthusiasts of your cuisine. However, maintaining contact with these customers can be a challenge, especially if they don't have the opportunity to visit the restaurant regularly. One of the most effective solutions to overcome this obstacle is the use of communication tools like newsletters and WhatsApp.
Why use newsletters?
Newsletters are a great way to keep customers informed about the restaurant's news, such as new dishes, special events, or promotional offers. Additionally, they can be personalized to fit individual customers' preferences, increasing their effectiveness. For example, if a customer has ordered a particular dish multiple times, you can send them a newsletter with a special promotion on that dish.
Why use WhatsApp?
WhatsApp is another very effective platform for maintaining contact with customers. Thanks to its instant nature, you can send quick and personalized messages to your customers, such as a birthday greeting or a notification for a new special offer. Additionally, WhatsApp allows you to create discussion groups, which can be used to engage customers in discussions about the cuisine or restaurant events.
Creating a WhatsApp group for customers
To create a WhatsApp group for customers, you can start by inviting your regular customers to join the group. You can do this by sending an invitation message via WhatsApp or by posting an announcement on social media. Once the group is created, you can start sharing interesting content, such as recipes, cooking tips, or news about the restaurant's events.
Integrating newsletters with WhatsApp
To maximize the effectiveness of your communication strategy, you can integrate newsletters with WhatsApp. For example, you can send a newsletter with a link to a dedicated WhatsApp group, where customers can discuss the restaurant's news. Additionally, you can use WhatsApp to send special promotions or exclusive offers to customers who have confirmed their subscription to the newsletter.
Tools for managing newsletters and WhatsApp
To effectively manage your newsletters and WhatsApp messages, you can use tools like Ordinami's digital menu, which allows you to create and send personalized newsletters to your customers. Additionally, you can use table ordering with QR code to collect customer data and send them personalized messages via WhatsApp.
In practice
- Create a monthly newsletter with news and special offers for your regular customers.
- Use WhatsApp to send quick and personalized messages to your customers, such as a birthday greeting.
- Integrate your newsletters with WhatsApp, sending a link to the dedicated WhatsApp group to your customers.
- Use tools like Ordinami's digital menu prices to effectively manage your newsletters and WhatsApp messages, all for a price starting from 9.90€ per month.