Restaurant Promotions: What Works and What Doesn't

Promotions are a great way to attract new customers and increase sales in your restaurant. However, not all promotions are created equal and some may even devalue your establishment. In this article, we'll explore which promotions work and which to avoid.

Promotions that work

Promotions that work are those that offer added value to customers without devaluing your restaurant. For example, offering a 10% discount on all orders over 50€ can be a great idea, as it encourages customers to spend more without devaluing your menu.

Examples of effective promotions

• Offering a tasting menu at a fixed price can be a great idea, as it allows customers to try different options from your menu without spending too much.
• Creating a loyalty program that rewards customers who return to your restaurant can be a great idea, as it encourages loyalty and increases sales.
• Offering a commission-free takeaway service can be a great idea, as it allows customers to enjoy your menu without having to pay extra fees. To learn more about commission-free takeaway, visit our website.

Promotions that devalue your restaurant

Promotions that devalue your restaurant are those that offer too much value to customers without generating enough revenue. For example, offering a 50% discount on all orders can be a bad idea, as it devalues your menu and doesn't generate enough revenue.

Examples of ineffective promotions

• Offering a free menu can be a bad idea, as it doesn't generate revenue and can devalue your menu.
• Creating a discount program that offers discounts that are too high can be a bad idea, as it devalues your menu and doesn't generate enough revenue.
• Offering free delivery can be a bad idea, as it doesn't generate revenue and can increase delivery costs.

Technology in support of promotions

Technology can be a great ally for promotions in your restaurant. For example, you can use a digital menu to offer promotions and discounts to customers. To learn more about digital menus, visit our website.

Examples of technologies for promotions

• A kitchen display system (KDS) can help you manage orders and promotions in your restaurant. To learn more about KDS, visit our website.
• A digital loyalty program can help you manage rewards and promotions for loyal customers. To learn more about digital loyalty programs, visit our website.

In practice

1. Offer promotions that add value to customers without devaluing your restaurant.
2. Use technology to manage promotions and orders in your restaurant.
3. Create a loyalty program that rewards customers who return to your restaurant.