Restaurant Social Media on a Budget of €0: 30-Day Plan

Are you a restaurateur and want to increase your restaurant's visibility on social media without spending a euro? It's possible, you just need a clear strategy and follow some fundamental steps. In this article, I'll present a 30-day plan to bring your restaurant to social media at no cost.

Week 1: preparation

The first week is crucial for preparing the ground. Start by creating an Instagram and Facebook profile for your restaurant, if you don't already have one. Make sure to use your logo as the profile picture and include all necessary contact information.

Complete social profiles

Make sure you have complete and up-to-date social profiles. Add photos of your restaurant, dishes, and staff. Use relevant hashtags to increase the visibility of your posts.

Week 2-3: content

The following weeks are dedicated to creating content. Start posting photos and descriptions of your dishes, as well as stories and updates about the life of your restaurant. Also, use Instagram and Facebook stories to share more informal content and interact with your followers.

Quality content

Make sure to post quality content that is attractive and interesting to your followers. Also, use customer reviews to create testimonial content.

Week 4: interaction

The last week is dedicated to interacting with your followers. Respond to comments and messages, and use Instagram and Facebook features to create polls and games.

Interaction with followers

Make sure to interact with your followers regularly. Respond to their comments and messages, and use Instagram and Facebook features to create interactive content.

Useful tools

There are many useful tools to help you manage your social profiles and create quality content. One of these is the digital menu, which you can create for free on Ordinami. The digital menu allows you to create an online menu that you can share on social media and your website.

In practice

• Create complete and up-to-date social profiles
• Post quality and interesting content
• Interact with your followers regularly
• Use tools like the digital menu to help you manage your social profiles
• Read our guide on what is a digital menu to discover how you can use it to increase your restaurant's visibility