Ordinami.itOn a €40 takeaway order, a 30% delivery platform takes €12. Not for delivering to the customer's home - we're talking about pickup at the restaurant - but for intermediating the order. Multiplied over a season, that's the salary of an employee leaving the restaurant without anyone noticing. The right question isn't "how do I negotiate a lower commission?" but "why am I paying someone for a customer who would come to me anyway?"
The takeaway misconception
Platforms are useful for getting found by people who don't know you: that's marketing, and it has a price. But most takeaway orders come from people who already know you - the Saturday customer, the one who lives two blocks away, the one who found you on Google Maps. Passing those orders through a platform means paying a percentage on your own customers. The solution is to have a direct channel: a link where the customer orders, chooses a time, and picks up.
How takeaway works on the digital menu
With a system like Ordinami, takeaway is a function of the digital menu, not a separate service. The customer opens your menu from the link - on Google Business, in the Instagram bio, in a WhatsApp message - chooses dishes as they would at the table, and when ordering, indicates their name, phone number, and pickup time among your opening hours. You decide the minimum notice, so the kitchen never receives an impossible "in five minutes".
The order arrives in real-time on the management board, on the kitchen screen, and as a push notification on the phone, with the customer's number clickable if you need to call them. Payment happens at pickup, as always: no online payment hassle, no refunds.
The numbers, straight up
A restaurant that does 20 takeaways a week with an average receipt of €25 moves €2,000 a month. At 25% commission, that's €500 a month given to the platform; with a fixed fee of €49.90, the savings exceed €5,000 a year. And the customer's phone number stays with you - which is the other half of the value: the platform's customer belongs to the platform, your link's customer belongs to you.
Getting started
Three moves, one afternoon: activate takeaway from the menu settings, put the menu link on your Google Business profile and social bios, and print a small QR code "Order your takeaway" to put in the window and on the counter. The commission-free takeaway page explains the complete flow; if you don't have a digital menu yet, you can start for free and do everything in a day.