How much a digital menu costs

How much does a digital menu cost? With Ordinami.it the answer is three numbers: €29.90, €49.90 or €69.90 a month, depending on what the menu has to do for your venue. No set-up fees, no commission on orders, no hidden lock-in. On this page you'll find what each plan includes and how to work out which one makes sense for you.

BASE plan: the QR code menu at €29.90 a month

The BASE plan covers the fundamental need: replacing paper with a professional, always up-to-date menu. It includes the phone-optimised menu page, the automatically generated QR code ready for print, unlimited categories and dishes with descriptions, photos and prices, and the allergens required by EU/UK rules (Regulation 1169/2011), selectable for every item.

Above all, it includes unlimited real-time updates: tweaked prices, sold-out dishes hidden mid-service, the daily off-menu special, the seasonal change — all from the dashboard, even from your phone, without ever going through the print shop again. It's the right plan for the venue that wants to stop reprinting and have a well-kept menu, with photos that sell and compliant allergen information. For many restaurant owners it's the starting point: you move up a plan when you need the extra features, without changing QR or redoing anything.

MEDIO plan: ordering from the table and 6 languages at €49.90

The MEDIO plan adds the two features that change how the floor works. The first is ordering from the table: the customer browses the menu from the QR and sends the order straight from their phone. No waiting to order, order tickets written by the customer and therefore free of transcription errors, and second rounds of drinks — the easiest margin of the evening — that start on their own. All without commission: orders that go through the platform don't cost a percentage; the subscription covers everything.

The second is the menu in 6 languages: tourists pick theirs and read translated descriptions and allergens, and the versions stay aligned with every change. It's the natural plan for pizzerias with big tables, bars with a terrace, venues in tourist areas and in general for anyone with more tables than hands: the ordering feature alone is worth the upgrade on busy nights.

PRO plan: loyalty, reviews and statistics at €69.90

The PRO plan adds the tools to bring customers back and decide based on data. The digital loyalty card lives on the customer's phone, activated from the same QR as the menu: no cardboard cards to stamp and lose, and you finally see who your regulars are. Review collection places the invitation to review in the natural flow of a customer who already has their phone in hand: the stream of fresh Google reviews stops depending on the waiter's memory.

Statistics, finally, answer the questions that independent venues usually navigate by gut feeling: which dishes really get ordered, at what times, with what trend over time. These are the numbers you need for menu engineering — what to push, what to reprice, what to drop — without piecing anything together from receipts. It's the plan for those who run the venue like a business: marketing and data included in the same subscription as the menu.

The comparison with the cost of paper

To judge whether the subscription pays off, the right comparison isn't with zero: it's with what paper already costs you today, in ways that aren't very visible. A decently printed menu costs anywhere from a few euros to over ten euros a copy; an average venue needs 20-25 copies, redone at every price change, plus the damaged copies to replace during the year and the separate versions for languages, lunch and dinner. Added up, for many venues the line exceeds €500-1,000 a year — not counting the hours spent on layout and the prices corrected in pen while waiting for the reprint.

With a digital menu, printing shrinks to the table tents with the QR, a one-off expense of a few tens of euros, because the code never changes. The print savings cover a substantial part of the subscription; the rest is covered by the features paper can't offer at any price.

How to choose the right plan (and change it later)

You choose by starting from the problem, not from the price list. If your problem today is paper — reprints, prices to update, allergens to sort out — BASE solves it entirely. If the problem is a floor under pressure or tourists who can't understand the menu, MEDIO with ordering and languages is the answer. If the issue is bringing customers back and understanding what to sell, you need PRO with loyalty, reviews and statistics.

Two things make the decision less daunting than it seems. First: you can change plan whenever you want, and the QR and menu stay the same — many start with BASE and move up at the first busy season. Second: you can create the menu and see it on your phone before committing, so you judge it on your real venue and not on a brochure. Ten minutes on the dashboard say more than any comparison table.

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