The digital menu for your pizzeria

The pizzeria is the venue that gains most from going digital: the digital menu for pizzerias brings order to doughs, extras and variants, takes the sold-out pizza off the menu halfway through the evening and, when the room is full, collects orders straight from the tables. The customer scans the QR on the table and browses pizzas, photos, allergens and prices on their phone, without downloading any app. Here's what concretely changes for a real pizzeria.

Doughs and variants without unreadable footnotes

A pizzeria's menu is the most complicated in the restaurant trade: classic dough, wholemeal, gluten-free, double mozzarella, extra toppings, half-and-half. On paper all this turns into a jungle of asterisks and footnotes nobody reads; on a digital menu every pizza has its options presented clearly, with the right price for each variant and a description that explains what changes.

The same goes for allergens: EU/UK rules (Regulation 1169/2011) make them mandatory, and with Ordinami.it they're highlighted in red for the customer, pizza by pizza. When first opening the menu, customers can also flag their own allergens: someone who's lactose intolerant or coeliac sees straight away what they can order, without quizzing the waiter between one table and the next.

The sold-out pizza vanishes in a tap

Every pizzaiolo knows the scene: the burrata runs out at 9pm on a Saturday, and from that moment the floor collects refusals, table after table, with customers disappointed because they'd already chosen. With a digital menu the problem lasts ten seconds: open the dashboard on your phone, hide the item, and the menu is updated that same instant on every table. Tomorrow, when the ingredient is back, you reactivate it with a tap.

The same mechanism works in the other direction: the pizza of the month, the off-menu special with the ingredient of the day, the seasonal one with truffle get added on the fly, without waiting for the next reprint. The menu stops being an old snapshot of the kitchen and goes back to telling the truth, service by service.

Photos and videos that make people hungry

Pizza is the most photogenic dish there is, and on a digital menu photos cost nothing: a good photo next to every pizza helps the undecided customer and pushes the specials, which earn more than the classics. But the real novelty is dish videos, available from the MEDIO plan: the mozzarella stretching as it's cut, the crust opening up, the oven blazing — a few seconds of movement sell more than any written description.

At the top of the menu you can also place clickable promotional banners: the Tuesday deal, the pizza-and-drink combo, the tasting night. Customers see them as soon as they open the QR, before they even choose, and one tap takes them straight to the offer.

Ordering from the table on busy nights

The moment digital pays for the subscription is Saturday night: full room, tables of ten, long order tickets full of changes. With the MEDIO plan the table orders directly from the QR: every table has its own unique session, all the phones at the table order on the same bill, and the ticket arrives written by the customers — so it's right, with the variants in the right place.

Two safeguards make the system fit for a real dining room: to send a dish you press and hold, a deliberate gesture that eliminates orders fired off by accident while scrolling the menu, and a configurable anti-spam timer prevents bursts of orders in quick succession. Meanwhile the second rounds of beer and soft drinks — the easiest margin of the evening — start on their own, while the floor staff bring out pizzas instead of collecting orders.

Elegant QRs on the tables and reviews at the end of the night

No home-printed sheets needed for the tables: from the dashboard you download an elegant PDF with the QRs for each table, complete with the pizzeria's logo, ready for print. The code never changes, so the table tents are printed once, even if you redo the menu every season.

And when the table closes, with the PRO plan the invitation to leave a Google review goes out — at the best moment, meal finished and customer happy: it's the most natural way to get more reviews for your pizzeria. Also with PRO, the digital loyalty card brings the Saturday customers back: points at every visit and rewards to redeem at the table.

What it costs and how to get started

There are three plans and the logic is simple. BASE at €29.90 a month covers menu, QR, photos and allergens: the pizzeria stops reprinting and has a menu that's always true. MEDIO at €49.90 adds what earns on busy nights: ordering from the table, dish videos and the menu in 6 languages for tourists. PRO at €69.90 rounds things off with loyalty card, review collection and statistics — takings, peak hours and the ranking of best-selling pizzas, the one that really tells you what to keep on the menu. The full comparison is on the digital menu pricing page.

Getting started is a matter of one evening: you create your account, upload the pizzas with the guided process and see the menu on your phone. Immediate activation, no lock-in: if it's not for you, cancel whenever you want.

Frequently asked questions